What
is your reaction to the assessment as a whole?
It
is a good foundation
that shows where we stand right now in the ebook issue. It provides us
with a good
overview of existing models and it describes the situation well, but
there are further aspects that we can bring up in this interview.
Can
you give an example?
The
issue of access to e-media in the Swedish language is not sufficiently
brought to light. The assessment simply
confirms that a critical volume of titles is important –
nothing about the consequences. If we do not follow
the trend, public libraries will continue to be good for paper media,
even
if our reading habits change over towards emedia. If there are no
e-media in Swedish and neither is there a model for us to make them
available, then we will have crippled the free access to information
that we take for granted in our ‘developed’ part of
the world.
What are the risks as you see them? We see that several international
entities, such as Amazon and the Canadian
publisher Kobo, are expanding and may enter the Swedish market with
ebooks in English. That is, in itself, interesting.
But in the current situation, where many Swedish people are so fluent
in English that they do not wait for a Swedish translation but
immediately buy the English title, reading habits are in danger of
changing. Already today, a lot of Swedish literature –
particularly detective stories – is quickly translated and
released in English at almost
the same time as they are in Swedish. The question
is,
how will that affect the Swedish language and is there
a risk that literature in Swedish will become marginalised?
What,
then, is needed for libraries to be able to make e-books available in
Swedish?
Two
things. We need a large entity that can negotiate agreements for
e-books
and e-media; someone who can test the market. The National Library of
Sweden has recently been given a mandate to coordinate the
country’s libraries, and the Library has competence and
experience with agreements and negotiations from the university library
perspective. It would be an enormous waste if each individual
municipality and region were to have to negotiate
for themselves. The second major issue is that of digitisation.
Previously, it has been an issue mainly for researchers and archiving,
but the digitisation issue is also about the Swedish language and the
cultural heritage that has already been published. Book publishers have
indicated that they are not going to be able to afford to digitise
older titles. Therefore, I think that the state should establish
a fund for digitising older Swedish titles – otherwise, there
is a risk that we will lose important parts of the Swedish language and
our literature. This is an issue for the revised
Litteraturutredningen.
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The e-book assessment indicates that a transition to more e-books will
bring about major changes in the organisation
of public libraries and their way of working. What
are
the greatest challenges for public libraries as you see it?
When we talk about free access to information, experiences and
knowledge, it should apply to everyone. So we need to strengthen
outreach activities regarding digital participation. But work has to
begin with us improving
our own skills. We at the Stockholm public library have conducted a
pilot study and a project is now under way, which we call
“Mediesprånget” (“Media
Leap”) and which is aimed at our employees. They should feel
comfortable with the new technology, teaching practices and the new
possibilities that e-books provide. They need to become skilled at
bringing out new media and new ways of reading and learning. We shall
then begin a greater task involving digital participation or digital
inclusion. We are working together with senior citizen’s
associations, immigrant’s associations and others who have
the same goals and interests. We are testing things such as an online
help desk that has been started and simple courses in various forms at
different libraries, and we also purchase more literature that has to
do with computers, how to get
the most out of your e-reader and so on. It is about
including everything, quite simply.
The e-book assessment indicates that a transition to more e-books could
mean that libraries need to re-prioritise
their budgets. An obvious risk is that additional library branches might
have
to be closed. What is your opinion on that?
You
could compare things to what happened twenty or so years ago, when
bookshops started disappearing from
rural areas and where internet-based bookshops now provide completely
new access to a range of titles for
people living in sparsely populated areas. It is now just as quick to
order a book in Haparanda as it is in Stockholm,
and the range available is also greater than it is in physical
bookshops. Similarly, the internet can bring about
accessibility for library users.
Does
this in any way affect the way that libraries work?
The
assessment also mentions changing roles for public libraries. This
highlights one of the core commitments
that libraries have: to introduce literature and put it into context.
Some examples from the Stockholm public library are Poesibazaren
(“Poetry bazaar”), where readers and potential
readers meet debutants and established poets. We also have Den
långa svansen (“The Long Tail”) where
current authors introduce their soul mates in older literature. Much of
this can, of course, be done online,
but it is a completely different experience to meet in real life. Media
at the libraries becomes a tool for introduction and context.
Can
you give an example?
The
assessment claims that a Spotifytype solution, where e-books are
provided directly to the reader, would mean that libraries will
‘be falling behind’. A couple of years
ago,
I listened to a conversation between the head of Musikradion
(“Music Radio”), P4, and the manager of Spotify.
The question was put: is Musikradion really needed when people can get
all music through Spotify? The head of Musikradion claimed the same
kind of public service commission as libraries: to introduce and put in
context. And that is true; I make more use of Musikradion’s
programmes since I started using Spotify.
But how do you feel about e-books perhaps meaning that library branches
have to close – fewer branches is, after
all, a tendency that has been going on in Nordic countries for the last
decade? It has a lot to do with the situation in
different neighbourhoods. Are there, for example, other activities that
the library can cooperate with? In many
places, partners can be found in businesses, associations and schools
as well as other municipal public services.
Then there is always a limit for when libraries are no longer of
interest; when the opening hours are too short, when
they do not have enough new books and too few personnel, then it can be
better to concentrate resources. Being used to travelling a long way or
for a long time in order to get access to what we are looking for is
something that big cities and sparsely populated areas have in common.
It has been written recently that libraries could threaten the
commercial publishing industry if the libraries were able to lend out
e-books for free. What is your view of that?
I believe that libraries will continue to be a source of empowerment
for publishers, since we constantly generate a new customer base for
them. When libraries do their job and introduce new literature, it
contributes to an interest and an improved market for debutants. It is
the same with e-books. In addition to that, libraries have been the
large market for e-books in Sweden for the last five or six years. In
the past, we managed to convince the publishing
industry and bookshops that we are a partner and
not
a cannibal when it comes to paper books – that libraries
always pay for themselves and their users – and I believe
that we can do that again. But we need new models to
follow.
Is it possible to discern any special Scandinavian approach regarding
the issue of e-books and libraries? Yes, there is a collaboration
between the Nordic library associations regarding e-books and copyright
issues. It is Denmark that is mainly responsible and a report is
expected in early 2012. It is of interest because we have the same
approach regarding free access and have similar legislation.
But things are developing differently in the different
countries, so it will be interesting to see what the Nordic library
associations can achieve together; partly to see
the factors for success, but also to be able to act collectively in
relation to politicians and organisations
in
the Nordic countries and Europe.