If
we don’t pay attention to new developments, we have much to
lose. If the public’s preferred form of reading in 10
years’ time is the e-book and we cannot deliver good
services, we might just as well close down. It will mean we have not
given our borrowers what they deserve. It is now that we have to find
out how e-books should be offered to
our borrowers. It is now that the shape of this future service has to
be hammered out.
The Intellectual Property Rights Act paragraph 19 gives libraries in
Norway the right to lend out books. This does
not include e-books. Borrowing is restricted by the following sentence:
“nor does it allow for lending of machine- readable examples
of computer programs.” Although e-books are very like
physical books in content, they are treated as program software by the
Act. This is a conside- rable challenge for libraries and we must sit
down and
negotiate a solution so that we can lend out e-books. Another and more
long-term solution would be to work to
change the law so that the right to lend out also includes e-books.
Difficult
start
E-books
in Norway have experienced a difficult start and e-books in
Norwegian libraries have been a long time
coming.What is the reason for this? How should we Norwegian librarians
tackle it? This is a relatively complex
topic and one can approach it from a number of
angles.
My view is that of an employee in a library. I want the
borrowers in Norwegian public libraries to have the best service
possible. That is the foundation for further production, breadth and
diversity of literature.
Norway is actually a country where all the conditions should be
favourable to allow for rapid development in this area. We have one of
the world’s bestdeveloped broadband networks, we spend a lot
of money on electronic goods and we are one of the top nations when it
comes to a reading population. We are also very quick to utilise new
technology and we change our media habits in step with new
developments. Both the people and the state have solid finances. So why
have we not embraced e-books in Norway?
First and foremost it is because they have not been available. It was
only in 2011 that it became possible to buy ebooks from the major
Norwegian publishers, with
a few notable exceptions. This is much later than in countries that we
like to compare ourselves to. And when e-books finally arrived, the
solutions were not optimal; especially when book buyers had expected
the easy and convenient methods they were used to from Amazon and
Apple. In seeking reasons for this hesitation it is easy to fall back
on the ownership constellations in the book trade.
The three largest Norwegian publishers own the three biggest bookshop
chains. And who has the most to lose in the transition from physical
books to ebooks? Probably those who distribute and sell: the physical
bookshops.
It is nevertheless easy to understand the publishers’
scepticism. We
are a small and vulnerable language community. Consumers look to the
USA and expect lower prices and good services. Norway is a small
market, and export of literature is not big business either. In the
long term, however, I still think that Norwegian publishers should push
forward assertively on the e-book front.
As it is now, more and more people choose to read books in English as
they are so readily available on Kindle, or because the choice is just
so much better. In the short term it is perhaps more profitable to let
the printed books in
the physical bookshops be the most comfortable solution,
but the consequences long term may be fatal.
Give
the borrowers a voice
A
library’s right to lend out books in printed copies is laid
down in the Intellectual Property Rights Act. E-books are
not included here as they are treated as electronic intellectual
property and fall into the same category as for example software
programs for computers. We can disagree with this definition, but we
must abide by the law as it is today. Consequently we are obliged to
negotiate
and find an opening for lendingout e-books. We must work to find a way
to offer this service to our borrowers.
It is a new situation, which demands new thinking and new
methods from libraries.
Many organisations which have a hand in setting
the agenda for today’s e-book debate in Norway also have the
task of protecting their own profit margins.
It is understandable. A whole industry feels it is under attack. Those
of us who work in libraries must also protect our own profession and
the survival of our institution.
But in addition, we have a responsibility to obtain the best possible
terms for our borrowers. There is no one else to ensure their voice is
heard. There is no organisation that
promotes the rights of the library users. It is our responsibility and
it is important to remember that we should always keep that perspective.
Current
situation
Libraries
should not stand, cap in hand, silently accepting whatever is
offered.We must demand good terms.
In the transition to e-books, the terms and conditions for libraries
must not be worse than they are today for printed
books. That should be our minimum requirement. At present discussions
are being held among the publishers, distributors and libraries.
Everything points to a solution for
lending of e-books, which copies today’s method of lending
printed books. I am not certain this is the ideal solution
but nevertheless it is the solution that is currently acceptable to
Norwegian publishers.We have to abide by it
and make the best of the situation we have. That means we must be able
to demand the same advantages
the printed books give us, and not just accept solutions that provide a
poorer service for our borrowers.
Against this backdrop, the NLA - Norwegian Library Association (a
nonprofit, independent organisation aiming to promote and develop
library and information services) initiated the establishment of a
committee that will define what is important for Norwegian public
libraries when it comes to e-books. They agreed on six principles that
should be employed in dialogue with other organisations
in the book trade and in relation to cultural authorities.
The principles represent the ideal situation, but we maintain that this
is a realistic minimum requirement in
today’s circumstances.We have tried to create principles that
are as dynamic as possible so that we can tackle
the transition to new technologies and new forms of distribution. The
principles read as follows:
1. No difference between the choice of books for sale and those
available to borrow. E-books destined for the general
market place can also be bought in by libraries.
This point is quite straightforward.We cannot
have
an arrangement where libraries can
only buy a selection of the range of titles. It cannot be so that some
titles are reserved only for private sale and not to libraries.
Our borrowers must be able to find the same titles in
the library as in the bookshop.
2. No time restrictions. When e-books are for sale they should also be
available for loan.
In other media we have witnessed examples of time restrictions or
release windows. A film can premier on one
continent but comes much later on another. Some time later it comes out
on DVD. Finally it ends up being shown on a TV channel. The timeframe
for a film is gauged so as to make as much money as possible in the
biggest number of markets. This type of release window has also been
mentioned in relation to e-books in Norway. The theory is to first
offer the e-book for sale on the private market,
wait until it has been saturated, and subsequently offer it to
libraries to
purchase in order to lend out. This is most
unfortunate and will mean that libraries will not be offering
up-to-date services.
3. Freedom of choice. Libraries must themselves be able to prioritise
the books they offer to their borrowers.
Librarians are used to buying books. They know what borrowers in their
area want to read and have experience
of what is most in demand. This is simply about respect for our
profession. We cannot have a situation where all that is on offer is a
package of ebooks that the librarians have no control over. Media
budgets are tight and the libraries must of course decide how the money
should be spent.
4. Platform independence. Libraries must make all possible efforts to
ensure that the e-books they offer can be read
on as many different reading platforms and devices as possible.
There are many different types of electronic reading devices. Some
people will want to read on other platforms
than reading tablets. They may want to read on their PC or mobile
phone. The library should offer solutions that work on as many of these
platforms as possible. Of course there
are closed platforms that we have no control over, but the phrase we
have chosen to use here is “make all possible
efforts”.We recognise that we cannot reach everyone, but we
will try to reach as many as possible.
5. Libraries will meet the book trade’s standard requirement
on copyright.
The book trade wants to have copyright on the e-books sold. That is
something they decide on. As long as that is the norm, libraries cannot
lend out books without copyright protection. We should not be
associated with pirate copying.We must not be a source of illegal
distribution of intellectual property. Although there are different
opinions on this topic in the library community, we must abide by
the views expressed by the owners of the intellectual property. It is
as simple as that. Libraries can seize
the opportunity to be an alternative to pirate copying.
We can be the good, free service. Which is also legal.
Why then would one choose the alternative, which is worse and illegal?
6. E-books purchased in the period where the Book Agreement applies,
should be available to lend to one borrower at a time, an unlimited
number of times.
We now get to the most debated point on the subject of the lending of
ebooks, the actual heart of the discussion.
How on earth should we lend them out? Should we think about copies and
licenses? Should we consider price per lending period? Should we give
the borrowers unlimited access to all content? The technology allows
for a range of possibilities and within the public library service
there
are
a number of different opinions. The
most liberal advocates believe that it is not right for a library to
lend out books
that have copy protection. However, being realistic,
we have to remember that we are working with an industry
that is dependent on making money. If nobody makes any money from
writing books, the majority of writers will stop
writing. If the publishers don’t make any money from
publishing books, they will simply stop. That is the reality
today.We can also imagine that libraries will have a much greater role
in the distribution of books than is the case
today. Sales may be less important and loans perhaps more important.
This assumes a large increase in
the libraries’ budgets, which at present seems unrealistic.
It will also lead to a connection between public services and
access to literature in general, which can be a disadvantage. The path
to state control and censorship of literature distribution could become
all too easy.
So we should probably base our thinking on the fact that the
relationship between sales and loans will be
approximately what it is today. I think libraries themselves would want
this; I think the authorities agree and I think
the publishers would certainly not want to stretch to more than this.
In practice this means that loans will be different from sales. Loans
must have limitations. We have to have control over what we lend out.We
must also have limitations on loan periods and renewals, just as we
have today. In fact, this is all about translating the systems
we have for lending printed books to the realities of lending e-books.
But then it is important to preserve the advan- tages that printed
books provide. The borrowers cannot be left with poorer terms after the
transition from printed to e-books.
In principle number six we have proposed a minimum which is no worse
than what we offer borrowers today, but neither is it any better. One
book loaned to one borrower at a time, an unrestricted number of times.
This applies to new books in the period covered by the Book Agreement
(a voluntary agreement between Norwegian publishers and book-sellers
that fixes prices on new books in order to
protect and develop Norwegian language and literature). We would
welcome a more flexible arrangement for backlist books, for example, a
payment per loan or set prices for
access to larger packages, if the libraries want such an arrangement.
But the minimum must be that we have
the same conditions as we have today for physical books. Compared to
our neighbouring countries of Denmark and Sweden, the arrangement being
discussed for Norway is much more restrictive and limited.
Wear
and tear
Some
publishers have claimed that we must introduce “digital wear
and tear” on e-books, meaning that an e-book
would stop working and the library would then buy a new copy after, for
example, 25 loans. This is supposed to
reflect the wear and tear suffered by printed books.
It is claimed that libraries today buy in a book, lend it out
until it is worn out and thereafter buy a new copy. That is not how it
works. Libraries dispose of books, but it is
because they are no longer borrowed or have become out of date, or
because there are too many copies of one book.
A library will often buy in many copies of a bestseller to meet the
immediate demand. After a couple of years
the demand for the book diminishes drastically.
Then it is no longer rational to have so many copies either on the
shelves or in the book stack. The most sensible thing to do is dispose
of them.
Let us take an example from Drammen Public Library.
The novel Berlinerpoplene by Anne B Ragde was published in 2004 and
became a big success. In Drammen they purchased a total of 17 copies
and these were all in circulation for the first year. Interest in the
book decreased somewhat and many copies were left on the
shelves.
In 2006 the library had disposed of seven copies and had ten in
circulation. Today the library has five copies
on
the shelves and these are still being borrowed, including the first
copy, purchased in 2004, which has been borrowed 66 times to date. It
is still in reasonable condition.
Some people have claimed that the books should
have
a limited timeframe, that for example they should stop
working after three years and that we should then purchase them again.
This would also be wrong. Berlinerpoplene, a printed book purchased in
2004, is still
doing the rounds today.
Support
arrangements and finances
Arts
Council Norway’s purchasing arrangement has for many years
been an important contributing factor
to
the building up of Norwegian library collections.
It has led to Norwegian libraries having a basic minimum
range of new titles regardless of fluctuations in a library’s
finances. In 2012 there will be a project to try
out
a purchase arrangement for e-books. This is important for
libraries in three ways:
• It is an acknowledgement that ebooks and libraries belong
together. Norwegian cultural authorities want
to have e-books distributed to the Norwegian people and libraries
provide a suitable means of doing this.
• It will ensure that libraries have a selection of e-books.
Libraries’ media budgets are already tight and no library
will have increased resources even though the users might want e-books.
• It is an important step in terms of language policy and
literature policy, which will ensure a broad production
of Norwegian literature and good distribution to all
the
country’s libraries.
E-books in Norwegian libraries have yet to find their place. But at
least it seems we are on the right path. There is dialogue between
publishers and libraries; support structures are in the making, and
distributors will soon be
ready with suitable systems. Experience from Buskerud County also
reveals that the borrowers are ready and
waiting. They are enquiring about new forms and content.
Hopefully we will
soon be ready to deliver the goods.