| The development of globalisation is calling
for the development process of internationally
shared library ethical codes, says
Hannele Koivunen, presently setting up a
project at a national level involving the
ethics of culture. The ethical question presented
in this article is whether the proactive
enlightenment role of the library has
been transformed into media-reactivity. |
Knowledge that saves
Some positive news arose from amidst
the disaster in Asia; it related how a
ten-year-old British schoolgirl saved
approximately one hundred tourists.
The girl had recently learned about
earthquakes and tidal waves in her
geography lesson at school, i.e. their
typical characteristics, where they
occur, and the tensions which occur
between the continental sheets.When
the ocean on that fateful morning
receded from the shore, the girl was
immediately able to apply into practice
what she had recently learned in
school. She regarded her senses as
being meaningful and interpreted them
correctly. Her mother and other adults
believed the girl’s interpretation and
were able to escape from the shore in
time.
The people who had grown up in an
information society were for the most
part unable to interpret the signs they
saw in their surroundings. The decay of
knowledge of the human species is well
demonstrated by the fact that elephants
and other animals were able to anticipate
the danger and retreat to higher
ground in time.
Humans also need theoretical information
to support the interpretation of
their observations. Knowledge is important
for the well-being of human
life. Our example illustrates how knowledge
can save our lives.
The evolution of the human species
involves cooperation between the
senses and the brain. The history of
humans can be examined from the
viewpoint of conceptualism. Humans
have learned to give significance to the
phenomena which occur in nature. In
this way, humans create their own
order into the chaos of unawareness
which surrounds them.
The tidal wave disaster has been described
as complete chaos, as a breaking
down of order. However, in view of
our theoretical knowledge, a tidal wave
is not about chaos, instead it is ruled by
the clear laws of nature.We know how
the continental sheets have moved
during the course of millions of years.
We know where the active areas are at
the moment in relation to tectonics.
We know that tension in these areas
will inevitably discharge within a
certain time span and will follow the
laws of physics precisely. This clear
order of nature is chaos only from the
point of view of the immaturity, ignorance
and poor anticipation of the
human species.
On the other hand, the knowledge
needed to prevent the disaster and save
lives existed, the risks were well acknowledged.
The activity of this region,
as well as the danger of possible tsunamis,
was acknowledged. The necessary
technical competence needed for a
warning system existed.
The vastness of the destruction correlates
to the fact that the paradise
beaches of the tourist resorts are built
as densely as possible to attract mass
tourism. The tourists want to be as
close to the beach as possible and to
avoid strenuous long distances.
At the moment, the global ethics of the
white man is the ethics of the market
economy. From the standpoint of such
ethics, densely built profitable beaches
and money traps represent a beautiful
order of things. It is a question of
maximising profits. It is a question of
the will of those making the decisions.
It is a question of the right to information,
e.g. the availability of information
as a base for decision-making and democracy.
It is a question of the rights
of humans and other creatures. It was a
question of how the available information
was utilised.
Media tidal wave
The tsunami was followed by another
enormous tidal wave: the tidal wave of
the media. The first media tidal wave
held its breath; how immense would
the disaster be? The extent to which
people suffer is the number-one, unwritten
criterion for news stories. The
vastness of the destruction silenced
even the media into a quiet deference,
which replaced the ordinary crave for
sensational news. The growing numbers
of casualties made sure that this
would be an excellent source of news
for a long time.
For a short moment the sorrow was
universally humane, international and
multicultural. This soon changed. The
memorial service held in Finland was
advertised as a common event for all
religions, but only tree Christian churches
took part in it. As a matter of fact,
perhaps only three to five per cent of
the victims came from countries in
which the Christian church is predominant.
Most of the victims are Indonesian
Muslims.
The first reaction of the media emphasised
the family, tribes and residency.
Were there relatives, friends, neighbours,
acquaintances and colleagues
among those involved? Was there
anyone from this city or village? Were
there Finns, Swedes, Norwegians or
Danes? Were there Europeans? Americans?
So far the number of those who have
perished in the disaster is estimated at
290,000. The greatest losses have been
suffered in Indonesia. The news media
has concentrated for the most part on
Thailand, since it is a holiday destination
for Scandinavian tourists. This is a
white man’s tragedy, and that is why we
hear so much about it.
The next tidal wave of the media
involved the search for culprits. In an
infantile reaction we wished for a fairytale
king who would within a few
hours of the disaster come to the
rescue of his own subjects thousands of
kilometres away, bringing along a fully
equipped hospital as well. Governments
have been accused of not anticipating
a natural disaster which occurs
once in a couple of hundred years, and
for being unable to obtain information
from the other side of the world from
the middle of a situation in which all
roads and communications were cut
off.
A revolting trend has been the fact that
many celebrities and politicians have
wanted to appear alongside the piles of
corpses. In the latest media surge, celebrities
compete over who has given the
most. Paradoxically, the same people
have loudly criticised taxation and
development aid, with the help of
which permanent facilities and readiness
for crisis situations could be
created. The actions of the local people,
the infrastructure, and local readiness
were of crucial importance in providing
first-aid.
In October 2004, I took part in the first
international conference of comparative
religion (Religious Harmony:
Problems and Practice) that was arranged
in a Muslim country, Indonesia.
I gave a lecture about my current research
topic entitled Competing Images
of Martyrs in Global Media. The
tsunami made my subject of research
frighteningly topical.
In my lecture I raised some questions.
Is the productisation of martyrdom the
most important news criterion of postmodern
media, and does it surpass
other approaches? Can global ethical
codes be developed without the
concept of martyrdom? Does the
media bear a responsibility for the
emotional epidemics it has produced?
There is a huge contradiction between
the ethical codes of journalists and the
everyday practices of the media. Martyrdom
and suffering used as a means
for competing are probably not manifested
in any news criteria, although
the observation of the media environment
proves otherwise.
The tsunami and library ethics
What kind of information is sought
from the library after the disaster?
People inquire about information
concerning tidal waves, tourist resorts,
maps, crisis aid, and words and verses
for the consolation of the grieving.
The birth of the public library was
connected with the general development
of democracy and with the
emphasis of the rights of an individual.
Equal education and access to information
are the strong ethical cornerstones
of the public library.When choosing
material, this has meant that, during
the decades of the 20. century, the
library’s endeavours to offer enlightening,
worthwhile material has diminished
and the collections and services
of the libraries have changed to reflect
what the publishers have to offer and
the material ever-increasingly represents
commercial demand. The proactive
enlightenment role of the library
has been transformed into a mediareactive
role.
Traditional discussion about library
ethics has dealt with the responsibilities
of the library concerning the validity of
information, its objectivity, censorship,
protecting children from brutalising
material on the Internet, hackers, or
the search for unlawful information
using the library.
The ethical question I present is
whether the library has swung too far
in the direction of media-reactivity?
Do alterations need to be made for the
library to reflect a more multifarious
picture of the world and the universe
of information than the influential
media does? For example, the relationship
of the library towards immaterial
rights is a complex ethical question
which is linked to the relationship of
information of the individual and
community, intertextuality, and the
transfer of tradition.When speaking of
library ethics, intellectual freedom is a
term often referred to, but true diversity
cannot be realised through the
mechanisms of a market economy.
In what way and how quickly did the
library take part in the production of
background material connected with
the tsunami disaster? Did libraries
form a network with others who
helped? Was the library able to actively
offer information packages and help
for various sources, or was it only able
to answer single questions which were
presented?
Communal, public investment in the
citizens’ information services can be
justified from two perspectives. On the
one hand, we want to develop and
maintain the diversity that renews the
production of signs in society. On the
other hand, we want to secure the
democracy of the information society
by providing citizens with access to
information and signs. These two
fundamental pillars, diversity and
democracy, are the ethical bases of the
modern information society. Maintaining
the critical, humane, creative
capital means that, when producing
signs, diversity will become democracy,
i.e. access to a diversity of information
will be secured for all.
In an increasingly globalised world, the
library and information service network
extends to everyone and generation
of the services requires a global
perspective. Societies and users within
the network are also international.
Humans are narrative beings, ‘Homo
narrans’.Within the macro-paradigms
of science, art and faith, we look for the
answers to the same questions using
different methods.Where did we come
from? Where are we going? Why do we
suffer? How can we escape from suffering?
The library’s ethical problem, as well as
its strength, is the localness of its
nature. On the other hand, libraries
and information services were networking
internationally long before the
concept of networking came about in
its current meaning. The juxtaposition
of global versus local has outlived its
usefulness. The global aspect is continually
present through the local
aspect as a reflection of the whole
world. The library is a global actor with
global responsibility. The global, ethical
task of the library is to ensure the
diversity of information and equal
access to the information. According to
traditional, but always applicable
slogans, the library is a universe of
information, a memory of humankind,
a realm of free speech and free choices.
When a disaster strikes, people are
eager to help and to give money. The
most important thing, however, is to
predict, prevent or minimise the
damages of disasters. This requires
systems in which people can continually
be prepared and take part in caring
for those afflicted and in need, and in
the upkeep of the level of awareness of
citizens and of a common infrastructure.
A goal to set for global library ethics
would be that access to world data
pools, accessibility to information from
all parts of the world and different
cultures, would be ensured everywhere
in the world ‘mobilely’, online round
the clock. Technically, it would be fully
viable to achieve this goal during the
next twenty or so years. It is simply a
question of clarity of vision, ethical will
and investment.We must remember
that information is not only a product
of white men and industrialised nations,
but there is necessary information
for everyone in all cultures.
Post-modern cannibalism?
Answers to the burning questions
cannot be found easily. The results are
just new, albeit hopefully more focused,
questions:
Will global ethics codes even change
with the help of martyrs, or will the
media intensify the constantly growing
need to obtain new martyrs? Do people
need a new martyr story every day in
order to live? Does the consumption of
martyr products bear a resemblance to
post-modern cannibalism?
What is the library’s role in this
process? Is the library participating in
feeding this cannibalism to obtain high
patron numbers in the name of effectiveness
and productivity? Is the library
just a passive extension of the media
and publishers?
The development of globalisation is
calling for the development of internationally
shared library ethical codes.
Translated by Turun Täyskäännös OY