Cultural policy has arrived at a crossroad –
or perhaps one could describe it as being
“out of step” with the development of society.
We are on shaky ground, in a state of
flux. Traditional social structures are on the
move, social relations are transient and demands
for readjustment and mobility increase.
The new buzz-words are flexibility,
floating, portable, transparent, interactive –
well,the list seems endless.
Things are happening in society, and
also in art and cultural life which affect
cultural policy – or rather which ought
to do so, because the values and effects
of cultural policy were, to a large extent,
formulated in a society very different
from the one which is now emerging.
Public cultural policy in the Nordic
Countries is deeply rooted in traditions
and habits. It is not easy to
change course, as cultural life is to a
great extent institutionalised and based
on values originating in Enlightenment
thought and the welfare project.
The debate on culture is going nowhere,
and it is difficult to find real
visions and new rationales appropriate
for a new era. Cultural policy – at least
in Denmark – is characterised by organisational
restructuring and economic
reprioritisations rather than by visions
and new goals in a late-modern, globalised
world. At the same time, cultural
institutions are finding it difficult to
legitimise themselves and produce ar
guments as to why they exactly should
receive support before many others.
Traditional concepts of ‘quality’ and
‘authority’ are no longer adequate
means for understanding and communicating
values in a socie ty where diversity
is undermining a unitary
culture.
At the same time sociologists have become
the magicians of our time, and
each of them is happy to mutter their
formulas above the fog arising from the
cauldron of late-modern society. Some
find that we are entering a completely
new époque, i.e. that an ”epochal transformation”
is taking place which shows
itself in concepts such as the late-modern
society, the risk society, the knowledge
society or the dream society,
while others tend to feel that it is in
fact a question of a continuation and a
radicalisation of some existing tendencies
in modernity when they talk about
the high - m odern or late - modern society.
The British sociologist, Anthony Giddens,
uses the concept reflexive modernisation
as an expression for the changed
societal conditions which he describes
as follows in his book The Consequences
of Modernity (1990):
“The reflexivity of modern social life
consists in the fact that social practices
are constantly examined and reformed
in the light of incoming information
about those very practices, thus constitutively
altering their character… We
are abroad in a world which is thoroughly
constituted through reflexively
applied knowledge, but where at the
same time we can never be sure that
any given element will not be revised.”
Society’s increasing reflexivity is a challenge,
not least for the public library.
The Enlightenment project is based on
the fact that armed with our sensibility
we move higher and higher up the ladder
of development, whereas the reflexive
society cannot give us the recipe for
what truth is. The universal truism has
given way to the realisation that everything
might be diff erent. Not even art,
which in modernity was considered the
very peak of cognition, is today able to
create a common horizon, but tends
rather to become a reflectory workshop
or a laboratory for new forms of selfknowledge.
Here it becomes a tool for
development of self-identity, because
the self, too, has turned into a reflexive
project combining personal and social
change.
The public library has,as an institution,
been hit by this reflexivity in concrete
demands for readjustment and
change. It manifests itself in the idea of
the hybrid library which is a reflection
of an amalgamation of the virtual and
the real library and of the many new
hybrids between libraries, cultural centres,
museums and knowledge centres.
The very concept ‘library’ can in the reflexive
society be described as a competence
centre within the field of culture
and knowledge, rather than as the publicly
available organised collection of
books from which it has originated.
The Danish professor of multimedia,
Lars Qvortrup, has in a number of his
publications dealt with the concept hypercomplexity,
and he sees it as part of
our present conditions that it will
never be possible to provide a sufficient
volume of information which would
provide the basis on which to make decisions
of ultimate truth. The problem
is not lack of inputs – quite the contrary.
The complexity cannot be abolished,
and one cannot be either for or
against complexity – it simply exists.
But we must try to create temporary
stabilisations, and we must improve
our capacity to handle complexity. And
this might be the challenge for the
public library: To create temporary stabilisations
in a constantly floating world.
Splendid words – but how to put them
into effect? It might be reflected in the
library space itself and its design: Both
to provide a meeting place for the exchange
of opinions in order to reach
new platforms of (temporary) agreement
and to create quiet spaces for reflection
(which is not the same as reflexivity).
It might manifest itself in
competent, if not necessarily final,
answers to the avalanche of questions
from users. And it can be obtained by
presenting art and culture which supplement
and challenge the purely market-
orientated culture in order to provide
a springboard for the population’s
identity search which is a continuous
process all our lives. Here the work
should neither be interpreted nor explained,
but regarded as a sphere of
possibilities, a world of potentials
which are only realised by the use r
himself. Therefore the mediation must
happen in an interactive and dynamic
way with the user at the centre.
This development means a change of
the skills required by library staff, and
here I use as my point of reference the
four learning concepts which Qvortrup
operates with in his book Det lærende
samfund (The learning society) 2001.
As opposed to the centrally and rationally
constructed library of the past
with its emphasis on qualifications, i.e.
factual knowledge, the emphasis is now
on competencies and creativity. In this
context, competencies are taken to mean
reflexive knowledge, i.e. the ability to
handle a job/task in a different way if
the situation changes – which is exactly
what is happening. Here one has to
leave one’s usual role behind and view
the situation from outside in order to
find new solutions. An example is the
introduction of new information
technology that has challenged the
librarians’ competencies as regards new
strategies for searching and mediation.
Creativity is defined as the ability to relearn
in order that one may rethink the
very value foundation on which the
solution of the task is based. It might
for example be the change from the
orientation towards the materials in
the library to the orientation towards
the needs of the user, an immense challenge
for a generation of librarians
schooled in choice, processing and
retrieval of suitable materials. Here we
might well be on our way into what
Qvortrup defines as the 4th order,
namely culture, which is where the true
paradigm-shifts happen.
If the public library as an institution is
to legitimise itself in a reflexive, hypercomplex
society, it has to be its culture,
its image of itself that is mediated to
the public. Just as the image o f the culture
and knowledge temple of the past
won through because of its almost religious
rituals and regular rhythms, the
new library will have to find its story,
so that it becomes neither a revitalisation
of previous core services nor a dissolution
into everything – and therefore
nothing. The hybrid library might
be a bid – but is it enough?
Translated by Vibeke Cranfield