Swedish publishers have been able to
apply for state subsidy for their publications
since 1975. At that time, a
grants system was established whereby
a publisher could receive a printing
subsidy based on the number of printed
sheets used to produce a copy of
the title in question. These subsidies
were originally intended for new Swedish
adult fiction, adult fiction translated
into Swedish, children and young
people’s fiction, non-fiction for adults
and literary classics.
In the years that
followed, several adjustments and additions
were made to the system: in 1977
subsidies were introduced for fiction
written in immigrant and minority
languages; in 1978 the ordinance was
redrafted and made permanent; in
1981 a subsidy was int roduced for children
and young people’s literature in
immigrant languages; in 1985 subsidies
started for children’s comic strips; in
1993 the ordinance was once again redrafted
and subsidies for picture books
and illustrated works were introduced.
Despite all these modifications, the basic
principles of the subsidy system
have remained largely unchanged. The
idea has been to provide a production
subsidy to enable a publisher to produce
a broad range of titles with a high
level of quality.
The literature subsidy was a product of
the 1968 government survey on literature,
the main conclusions of which
were published in 1974 under the title
Boken (The book). The 1997 official
government report on books, Boken i
tiden (The book in our age), proposed
an extension of the subsidy so that it
would cover not only production but
also distribution. The Swedish National
Council for Cultural Affairs received
the task of providing municipal libraries
and a selection of booksellers with
subsidised books. The first deliveries
were made during the first six months
of 1999. According to the distribution
subsidy, publishers receive a grant
equivalent to half of the usual net price
(i.e. the price at which the book is sold
to the retailer) for 385 copies of the
title that has been awarded a subsidy
on the grounds of its literary excellence.
It is then the responsibility of the
publishers to send these copies (intended
for the 289 municipalities and almost
100 booksellers plus a few supplementary
copies) to a distribution company,
with which the Council for Cultural
Affairs has a contract, who then
arranges distribution to the recipients.
In order to examine the effects of the
distribution subsidy, the Council for
Cultural Affairs has commissioned an
inventory of selected libraries’ stocks
and borrowing rates of those titles receiving
the literary subsidy. First of all,
research was carried out regarding the
availability of and demand for those
titles that received the literature subsidy
between 1997 and 1998; the first
two years immediately before the distribution
subsidy came into effect.
Every year the Council for Cultural Affairs
provides support for the publication
of almost 800 titles. The additional
acquisition of so many books per year
varies greatly in significance from one
municipal library to the next. In one of
Sweden’s smallest municipalities, Nordmaling,
one year’s supply of subsidised
titles corresponds to almost 40 per cent
of the libraries’ normal annual acquisitions,
whereas in Västerås, one of the
country’s larger municipalities, it is
equivalent to only 4 per cent of annual
acquisitions.With an estimated average
price per copy of SEK 175, receiving an
additional 775 copies amounts to in
the region of SEK 130,000, which in
Nordmaling is equivalent to almost 35
per cent of the libraries’ media costs,
but in Västerås amounts to no more
than 3.5 per cent of the equivalent
costs.
Purchases of subsidised titles appeared
to be unequally distributed, both
among different municipalities and
among different support categories.
Densely populated municipalities had
purchased a larger proportion of subsidised
titles between 1997 and 1998
than those municipalities with a low
population density. Children and
young people’s literature was the support
category where the highest number
of purchases had been made in all
municipalities. The median was about
85 per cent in both the two years prior
to the introduction of the distribution
subsidy. This figure rose to 95 per cent
in 1999. As regards adult fiction translated
into Swedish, the level of purchasing
was just below 50 per cent in 1997
and 1998, whereas in 1999, stocks had
risen to 85 per cent. As regards the
three support categories – new Swedish
adult fiction, comic strips for children
and adult non-fiction – median stocks
were approximately 33 per cent during
1997 and 1998, rising to median levels
of 83 per cent, 61 per cent and 77 per
cent for each of these categories respectively
in 1999. It is clear from these figures
that the distribution subsidy has
had the desired effect. – more titles receiving
literature subsidy are available
for loan at those lib raries included in
the survey.
Loans of 1998 and 1999 subsidised titles in
a selection of municipalities
| Number of loans |
Borrowed titles |
Number of zero-loans |
Number of loans |
Loans/per copy |
| |
98 |
99 |
98 |
99 |
98 |
99 |
98 |
99 |
| Ale |
77 |
138 |
7 |
28 |
633 |
1183 |
5,2 |
3,8 |
| Härjedalen |
65 |
108 |
12 |
44 |
1040 |
1329 |
5,6 |
3,9 |
| Motala |
76 |
108 |
0 |
5 |
989 |
1661 |
9,9 |
8,9 |
| Nordmaling |
59 |
106 |
11 |
40 |
298 |
398 |
4,1 |
1,6 |
| Ronneby |
115 |
185 |
1 |
8 |
1317 |
2169 |
7,4 |
3,0 |
| Skurup |
54 |
129 |
10 |
30 |
639 |
971 |
7,6 |
4,0 |
| Västerås |
164 |
182 |
8 |
16 |
7443 |
7412 |
12,4 |
10,2 |
It may appear strange that stocks of
subsidised titles do not amount to 100
per cent in all the categories. There are
at least two possible explanations for
this. First of all, not all subsidised titles
were included in the first year of distribution,
due to the fact that several of
the subsidy applications which were
dealt with at the b eginning of 1999
were titles which had been published at
the end of 1998. The other reason is
that not all the lib raries in the survey
had given priority to all the subsidised
titles. Certain libraries choose from
among their titles and register the most
popular ones in their catalogue immediately,
leaving the others to be registered
when time allows.
In order to analyse the extent to which
subsidised titles are borrowed, one
particular support category has been
examined in more detail: new Swedish
adult fiction. Both encouraging and
disappointing results come to light.
Due to the increase in stocks of subsidised
titles, the number of loans of
such titles has also risen at all the libraries
in the survey. For the same reason
– the increase in stocks – the proportion
of titles that are never borrowed has
also increased. At two of the libraries,
(both belonging to the smallest muni -
cipalities in the country),as many as 40
and 44 per cent of the catalogued titles
in the new adult literature category,
which had received literature subsidy
in 1999, had not been borrowed on
one single occasion when the survey
was carried out in autumn 2000. Both
these municipalities are nevertheless
those with the lowest number of 1999
subsidised titles in their stocks. The
total number of loans of all copies of
subsidised titles has increased between
1998 and 1999 at all the libraries except
one,however the number of loans per
copy has decreased at all of them
during the same period.
231 titles received a subsidy within the
category of new adult fiction in 1999.
Of these 231 titles, 38 were excluded
from the distribution subsidy at the beginning
of the year. Of the remaining
193 titles included in the distribution
subsidy, 37 had either not b een borrowed
at all or at most three times at
the 10 libraries in the survey. No less
than 28 of these 37 were poetry anthologies,
four titles belonged to some
other kind of fiction category (short
stories, diaries/causeries) and the five
remaining titles were different biographies
in the fields of art, music and literary
history.
The implementation of the distribution
subsidy has once again brought the
issue of the role of public libraries to a
head: do they have an educational role
and should they be a ctively recommending
titles to library visitors, or
should they simply satisfy the requests
of their customers and not waste
valuable shelf space on titles which are
not being borrowed? Naturally the two
alternatives are not mutually exclusive,
and no one is suggesting that all municipalities
should have the same policy
as regards their libraries. Nevertheless,
when it comes to how the distribution
subsidy is to be designed in the future,
it is important that these issues are
dealt with in future evaluations.
During 2001, data on the titles available
and the borrowing rates of subsidised
titles will be collected. In addition
these facts and figures will be complemented
by interviews with the staff at
the libraries in the survey in order to
ascertain what needs and wishes there
are. The final report should be ready in
the autumn of 2002.